Easily Convert a PDF to an Image

Have you ever wanted to share a PDF on your Facebook page and not know how to do it? Facebook will not allow you to attach a PDF document. It needs to be converted to a JPEG image.

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I love easy and FREE! I found this website:  PDF IMG. It allows you to convert a PDF file or URL into an image (JPEG/JPG, TIFF, PNG, GIF, or BMP) file for free.

Convert a PDF to an Image

Here are the steps:

  1. Go to http://pdfimg.net/
  2. Either “Choose File” from your computer or “Import a URL”
  3. Choose the what type of image you would like to convert to (JPEG/JPG, TIFF, PNG, GIF, or BMP)
  4. Click on “Convert PDF File to Images!”
  5. Download and Save your image to your files.

There you go! Super easy! Now you can easily share your PDF files to your social media profiles.

If you have questions on how to convert a PDF into an image, contact me, Shelly at Woo! Social Media Marketing. I am happy to help!

 

 

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Social Media Marketing General

Creating a Unique Facebook Page Username

Have you claimed your Facebook Username (unique Facebook URL) yet, or does your URL still have 15 numbers in it? For example, my favorite local bakery, The Vagabond Bakery, still has not chosen a unique Username for their Facebook Page (https://www.facebook.com/pages/The-Vagabond-Bakery/116534888436714). Hopefully in exchange for this tip I can obtain a free scone from Rick, the head baker!

Creating a Facebook Page Username

By having a unique Page Username, you can easily direct someone to your Facebook Page URL without having to include the numbers at the end.

If you don’t have a Page Username that’s okay, I will share with you how to simply create your own unique Facebook URL by following these easy steps:

Steps to Creating a Facebook URL

  1. Go to your Facebook Page.
  2. Click on “Edit Page” and “Update Info”
  3. On the “Basic Information Page” next to “Username” click on “Change Username”
  4. Choosing a Facebook Username
  5. Enter your desired Username
  6. Click on “Check Availability”
  7. If the Username is available, click “Confirm” to approve your choice.

Tips:

  • Shorter is better. The Username must be at least 5 characters long.
  • Usernames can only contain letters or numbers (A-Z, 0-9) or a period (“.”).
  • You can capitalize the letters (i.e. https://www.facebook.com/VagabondBakery); however your fans can still find your Page if they do not capitalize the letters (in the preceding example, the “V” and the “B”)
  • After you set your username, you may only change it once, so choose wisely.
  • Your username should be as close as possible to the name of your business your Page represents

If you have questions on how to create your Facebook Username for your Facebook page, contact me, Shelly at Woo! Social Media Marketing. I am happy to help!

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Update Your LinkedIn Profile with a Professional Photo

No LinkedIn profile photo

Does the picture on the left look familiar?

Do you have a professional looking photograph on your LinkedIn profile? If the answer is “NO,” studies show that your profile is less likely to be viewed.

Whether you are using LinkedIn to find a new job or for networking purposes, it is imperative that you have a uploaded a professional photo of yourself to your LinkedIn profile.

Not just any photo will do. Don’t post a picture of you and your dog. Leave out your kids and spouse. This needs to a professional photo of YOU! You need to be dressed professionally and have a smile. You want to look approachable. Make sure that the picture is close enough so your connections can see your eyes!

Here are the steps to adding a profile photo:

  • Click on “Profile”
  • Click on “Edit Profile”

How to edit your profile photo

  • Click on the “Camera Icon”

How to edit LinkedIn Profile Photo

  • Click on “Choose a File”
  • Choose a professional looking photograph. You can upload JPG, GIF or PNG files. The pixel size should be a minimum of 200 x 200 or a maximum of 500 x 500 pixels.
  • Click on “Upload Photo”
  • Your profile photo should be visible to “Everyone”
  • Click on “Save Settings”

How to Edit Your LinkedIn Photograph

 

Now that you have a professional looking photograph, you can move on to updating the rest of your profile. I will address this in another post. If you have any questions regarding your LinkedIn profile picture, contact me. I am happy to help!

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Solid Online Presence

As a social media marketer, I sometimes get frustrated because my social media efforts don’t always produce the engagement that I was hoping for (i.e. likes, comments, shares, views, etc.). Then I remind myself that the current reality is that people today have come to expect to find information about any product, service, company, or challenge they face by simply turning to their favorite search engine!

This is why it is so important to produce content that provides potential customers and clients with information that they may be interested in. I strongly believe that a personal referral is the best form of advertising. However, I think the person who receives the referral will check out your online presence before coming to your store or calling you. They want to make sure that you are reputable and trustworthy.

This is why I believe it is important to have a solid online presence (website, blog, Facebook, and Twitter). Even if someone referred them directly to you, there’s a pretty good chance you won’t be worthy of their trust if you haven’t done a good job at educating them and building trust.

So…we may not always be able to measure the positive effects our online presence has, but I firmly believe it helps in the sales process.

What do you think? Is it important to have a solid online presence? I would love to hear from you! You can connect with me on Facebook, LinkedIn, or Twitter!

If you are looking for someone to help you solidify your online presence, I would be happy to help! Contact me!


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Social Media Marketing General

How to Use HootSuite for Your Business

 

Looking for an easy way to schedule your social media status updates to one or many social media profiles? HootSuite is just the tool for you! Check out these step-by-step directions.

HootSuite Directions

  1. Go to the following website:  http://hootsuite.com/
  2. Click on the Login button on the top right hand corner of the page
  3. If you have already created an account, enter your email address and your password.
  4. If you haven’t created an account you will need to do so. You can create an account for FREE by following the directions on your screen.

Once you are logged in you will see your activity.

To Post a Status Update

To access the HootSuite Launch Menu, click the Home Icon on the upper left hand corner of your screen.

To Compose a Message Using HootSuite


  • To send a message immediately, click inside the “Compose message” field and type a message.
  • Then, select a social network or networks from the list on the right and click “Send Now”.

How to Schedule a Message Using HootSuite

Want to schedule a message to send out later? Here’s how:

Here’s how:

  • After you type your Message, click the button with the calendar icon. A calendar will then pop down, enabling you to set the date and time.
  • Next choose your social network profile(s) you would like to send the message to.
  • When finished, click the “Schedule” button to schedule.

How to Edit a Scheduled Message in HootSuite

Once you have scheduled a message, HootSuite gives you the option to edit it.

Here’s how:

You will first need to create a “Scheduled” column. To do this:

  •  Click “Add Stream
  • On the left side of the Add Stream box select the appropriate social profile (Twitter, Facebook, LinkedIn, etc.)
  • Select a profile
  • You will then need to “select the type of stream,” select “Scheduled Tweets
  • Finally, click “Create Stream
  • Once your Scheduled Tweets column is created, you will see a list of tweets that are scheduled to be sent. To edit a scheduled tweet, hover your mouse over a message.

  • You will then see an “Edit” link.
  • Once you click the “Edit” link, you can re-schedule the tweet or edit the content of your message.
  • To finish edit, click “Schedule“. Or click Cancel if you do not want to change your message.

These same directions apply to Facebook. Instead of “tweets” they will be “messages”.

 

 

 

 

How to Add a Link in HootSuite

With HootSuite adding a link (URL) is simple. Here’s how:

  • First click on the Compose message field
  • Click “Add Link“. Then paste your URL (or link) inside that text field.
  • Click on “Shrink

  • The shortened URL will appear in your Compose field. It will appear as an “owl.ly link”. In this example it appears as: http://owl.ly/aLSO.

How to Upload an Image or Document in HootSuite

Here’s how:

  •  Click the “Compose message field“, and then click the paperclip icon.
  • Next a pop up will appear asking you choose a Twitter profile to upload to. Because of certain API restrictions, you must first choose a Twitter profile to upload. Then click on your profile you would like to upload an image to (Facebook or Twitter). (Note: If you are uploading an image to Facebook, the image will not be posted to your Twitter profile only to your Facebook profile. If you do not have a Twitter profile, you will have to create one to be able to post an image using HootSuite.)
  • Then, after clicking the paperclip icon, a window will pop up prompting you to select the type of file to upload. Choose either “Upload a photo” or “Upload a document”.

  • Once selected, there will be a progress bar indicating the status of the upload.
  • Then, select your profile from the profile picker to the right of the message compose box

Once this is finished, an ow.ly link will appear in your Status Update text field. This is a link to your file – which is hosted on HootSuite’s ow.ly’s servers. After you send your Status Update, your file will be shared with everyone on your Social Network.

Scheduling your status updates in advance with links and attachments is easy with HootSuite. If you have questions regarding HootSuite, contact me or visit our Facebook page. I am happy to help!

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Social Media Marketing General ,

Free Pictures for Facebook

Do you want to free pictures for Facebook? I recommend the following website for free Facebook photos:
http://www.freedigitalphotos.net.

 

 

 

 

 

 

Here are the steps to share photos on Facebook:

  • Go to http://www.freedigitalphotos.net
  • In the search box add your keyword
  • Click on “All” “Photos” or “Illustrations”
  • Click on the “Go” button
  • Click on the image you would like to download for free.

 

 

 

 

 

 

In the box where it says “Free Image Download” click on “Download”

 

 

 

 

 

 

  • Agree to the terms of use
  • Enter in the security code in the capcha form
  • Click on “Download”

 

 

 

 

 

 

 

  •  Open with Adobe Photoshop
  • Click on “How to publish a credit”
  • Under “Other Uses” it asks you to please publish the following credit: Image: photostock / FreeDigitalPhotos.net
  • Add this text to your picture in Photoshop
  • Save the photo for the web

For questions regarding downloading FREE pictures for Facebook, contact Shelly Cedarblade.

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The 2012 Women’s Business Conference

The 2012 Women’s Business Conference ~ April 26, 2012

If you’re thinking of starting, improving or expanding a business, this conference is for you!  I am extremely excited to be speaking at this conference about using social media to grow your business.

Join hundreds of women business owners, aspiring business owners and entrepreneurs for a one-of-a-kind day filled with education, advice, and networking.

The 2012 Women’s Business Conference connects attendees with the resources they need to be successful. At this full-day conference, attendees learn from established members of the business community in Western Wisconsin, talk to business assistance providers, and network with over 500 emerging entrepreneurs.

Nearly 100 businesses will be on hand to display their services and products in the exhibitor hall. Twenty educational sessions and roundtables cover a wide range of topics, and one-on-one counseling is available to discuss specific business questions.

How to Use Social Media to Help Grow Your Business Easily and Effectively
Presenter:  Shelly Cedarblade
3:00 – 4:00 PM

Learning how to grow your business through social media is an important tool. Shelly Cedarblade, owner of Woo! Social Media Marketing, will help you decide which social media sites are best for your business, share tips for profile-building, advice on how to engage your clients and customers, and how to develop a manageable social media schedule. Ultimately, you will have enough information to use social media to help grow your business.

This 9th annual Women’s Business Conference will be held on Thursday, April 26, 2012 at the Plaza Hotel & Suites in Eau Claire, WI.  Registration starts at 7:30 AM, followed by a “Welcome Address” by Karen Krause, Director of Development – Special Olympics of Wisconsin.  The day will be filled educational sessions and networking opportunities.

To obtain additional information and to sign up for this conference, visit the Women’s Business Conference website.

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Social Media Marketing General

FREE Social Media Evaluation

  • Are you overwhelmed with marketing your business online?
  • Have you created social profiles and fail to update them?
  • Do you make posts, but nobody responds?
  • Do you wish you knew how to organize your social media efforts?

If you answered “Yes!” to any of these questions, you need my FREE Social Media Evaluation.  For a limited time (30 days) I am offering a FREE Social Media Evaluation.  Contact me for more details!  Get your complimentary report and learn how to consolidate your efforts and maximize your results!

YouTube Contact me via email

Or, if you would like to speak with me personally, call me at 715.577.8745.

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Social Media Marketing General , , ,

Increase Your Facebook Conversion Chance by 50%

Studies show that you have a 50% higher “Like” conversion rate when you have a custom welcome page on your Facebook page.  Instead of having folks land on your wall, send them to a custom welcome page first.

A custom welcome page welcomes new comers to your page and encourages them to “Like” your page.

Unless you know how to create Facebook applications (iFrame apps), you will want to use a third party application to design your custom welcome page.

Below is a list of websites where you can design your welcome page:

What to Share on Your Welcome Page

  • Information about who you are
  • What you do
  • What’s in it for them…what they will receive for being a “Fan” of your page
  • Call to action (i.e. “Like” my page!)

May Want to Include

  • Free gift (eBook, coupon, other exclusive offer for fans)
  • Email opt in
  • Welcome video
    • This video should be casual and friendly
    • Allows you to show others your personality so they can associate a face behind the brand

 Reveal Tab or Fan Gating

  • Reward fans for clicking the like button
  • After the fan click “Like”, a second page is revealed to them

Final Tips

  • The image should be a maximum of 520 x 800 pixels (ideally, the height should be 600 pixels so that the entire image appears before the fold)
  • Set your welcome page as the default landing page
    • Edit info
    • Manage permissions
    • Default landing tab
    • Save changes
    • Edit name of tab
      • Edit page
      • Apps
      • Scroll down to desired app
      • Click on edit settings
      • Change to desired name

What app do you use for your Facebook page?  Would you recommend it?

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Facebook , , ,

Three Ways to Protect Your Privacy on Facebook

According to Mark Zuckerberg, “Facebook’s mission is to make the world more open and connected”.  Do you like this idea or do you feel like big brother is watching you ala George Orwell’s novel 1984?

Hate the fact that people you don’t know can see your posts, pictures, and apps?  Want to know how to adjust “how much activity” goes into the “Ticker”?

Here are three ways to protect your privacy on Facebook:

  1. Control Privacy When You Post ~You can manage the privacy of your status updates, photos and information using the inline audience selector.  I would recommend “Friends” or possibly “Friends of Friends”.
  2. How You Connect ~ Go to Home > Privacy Settings > How You Connect > Edit Settings > Who can see posts by others on your timeline? > select from the drop down menu.  Once again, my recommendation is “Friends” or possibly “Friends of Friends”.
  3. Apps and Websites ~ Be sure to check and adjust your App settings to determine what activity from Apps you use goes out to your friends in their Ticker:  Go to Home > Privacy Settings > Apps and Websites > Edit Settings > Apps You Use > Edit Settings > Edit > App activity privacy: Who can see posts and activity from this app? > I would recommend “Only Me”.

How do you feel about Facebook’s mission?  Is Facebook an invasion of privacy or simply a way to connect with others you may or may not know?

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