Have you claimed your Facebook Username (unique Facebook URL) yet, or does your URL still have 15 numbers in it? For example, my favorite local bakery, The Vagabond Bakery, still has not chosen a unique Username for their Facebook Page (https://www.facebook.com/pages/The-Vagabond-Bakery/116534888436714). Hopefully in exchange for this tip I can obtain a free scone from Rick, the head baker!
By having a unique Page Username, you can easily direct someone to your Facebook Page URL without having to include the numbers at the end.
If you don’t have a Page Username that’s okay, I will share with you how to simply create your own unique Facebook URL by following these easy steps:
- Go to your Facebook Page.
- Click on “Edit Page” and “Update Info”
- On the “Basic Information Page” next to “Username” click on “Change Username”
- Enter your desired Username
- Click on “Check Availability”
- If the Username is available, click “Confirm” to approve your choice.
- Shorter is better. The Username must be at least 5 characters long.
- Usernames can only contain letters or numbers (A-Z, 0-9) or a period (“.”).
- You can capitalize the letters (i.e. https://www.facebook.com/VagabondBakery); however your fans can still find your Page if they do not capitalize the letters (in the preceding example, the “V” and the “B”)
- After you set your username, you may only change it once, so choose wisely.
- Your username should be as close as possible to the name of your business your Page represents
If you have questions on how to create your Facebook Username for your Facebook page, contact me, Shelly at Woo! Social Media Marketing. I am happy to help!
Does the picture on the left look familiar?
Do you have a professional looking photograph on your LinkedIn profile? If the answer is “NO,” studies show that your profile is less likely to be viewed.
Whether you are using LinkedIn to find a new job or for networking purposes, it is imperative that you have a uploaded a professional photo of yourself to your LinkedIn profile.
Not just any photo will do. Don’t post a picture of you and your dog. Leave out your kids and spouse. This needs to a professional photo of YOU! You need to be dressed professionally and have a smile. You want to look approachable. Make sure that the picture is close enough so your connections can see your eyes!
Here are the steps to adding a profile photo:
- Click on “Profile”
- Click on “Edit Profile”
- Click on the “Camera Icon”
- Click on “Choose a File”
- Choose a professional looking photograph. You can upload JPG, GIF or PNG files. The pixel size should be a minimum of 200 x 200 or a maximum of 500 x 500 pixels.
- Click on “Upload Photo”
- Your profile photo should be visible to “Everyone”
- Click on “Save Settings”
Now that you have a professional looking photograph, you can move on to updating the rest of your profile. I will address this in another post. If you have any questions regarding your LinkedIn profile picture, contact me. I am happy to help!
Studies show that you have a 50% higher “Like” conversion rate when you have a custom welcome page on your Facebook page. Instead of having folks land on your wall, send them to a custom welcome page first.
A custom welcome page welcomes new comers to your page and encourages them to “Like” your page.
Unless you know how to create Facebook applications (iFrame apps), you will want to use a third party application to design your custom welcome page.
Below is a list of websites where you can design your welcome page:
What to Share on Your Welcome Page
- Information about who you are
- What you do
- What’s in it for them…what they will receive for being a “Fan” of your page
- Call to action (i.e. “Like” my page!)
May Want to Include
- Free gift (eBook, coupon, other exclusive offer for fans)
- Email opt in
- Welcome video
- This video should be casual and friendly
- Allows you to show others your personality so they can associate a face behind the brand
Reveal Tab or Fan Gating
- Reward fans for clicking the like button
- After the fan click “Like”, a second page is revealed to them
- The image should be a maximum of 520 x 800 pixels (ideally, the height should be 600 pixels so that the entire image appears before the fold)
- Set your welcome page as the default landing page
- Edit info
- Manage permissions
- Default landing tab
- Save changes
- Edit name of tab
- Edit page
- Scroll down to desired app
- Click on edit settings
- Change to desired name
What app do you use for your Facebook page? Would you recommend it?
According to Mark Zuckerberg, “Facebook’s mission is to make the world more open and connected”. Do you like this idea or do you feel like big brother is watching you ala George Orwell’s novel 1984?
Hate the fact that people you don’t know can see your posts, pictures, and apps? Want to know how to adjust “how much activity” goes into the “Ticker”?
Here are three ways to protect your privacy on Facebook:
- Control Privacy When You Post ~You can manage the privacy of your status updates, photos and information using the inline audience selector. I would recommend “Friends” or possibly “Friends of Friends”.
- How You Connect ~ Go to Home > Privacy Settings > How You Connect > Edit Settings > Who can see posts by others on your timeline? > select from the drop down menu. Once again, my recommendation is “Friends” or possibly “Friends of Friends”.
- Apps and Websites ~ Be sure to check and adjust your App settings to determine what activity from Apps you use goes out to your friends in their Ticker: Go to Home > Privacy Settings > Apps and Websites > Edit Settings > Apps You Use > Edit Settings > Edit > App activity privacy: Who can see posts and activity from this app? > I would recommend “Only Me”.
How do you feel about Facebook’s mission? Is Facebook an invasion of privacy or simply a way to connect with others you may or may not know?